In: LNCS 1921: Conceptual Modeling for E-Business and the Web, pages 40-pp. ER 2000 Workshops on Conceptual Modeling Approaches for E-Business and The World Wide Web and Conceptual Modeling, Salt Lake City, Utah, USA, October 2000. Proceedings / Stephen W. Liddle, Heinrich C. Mayr, Bernhard Thalheim (Eds.) --- Springer Verlag, 2000.
Abstract: Innovative e-business projects start with a design of the e-business model. We often encounter the view, in research as well as industry practice, that an e-business model is similar to a business process model, and so can be specified using UML activity diagrams or Petri nets. In this paper, we explain why this is a misunderstanding. The root cause is that a business model is not about process but about value exchanged between actors. Failure to make this separation of concerns leads to poor business decision-making and inadequate business requirements.